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Protein head-to-heads · July 2026

Wheat flour (all-purpose) vs Tilapia (raw): which protein is cheaper?

USDA macros joined to current US grocery prices, reduced to the two numbers that decide it: dollars per gram of protein, and protein per calorie.

Wheat flour (all-purpose) is 4.1x cheaper per gram of protein ($0.012/g vs $0.048/g), while Tilapia (raw) is the leaner choice at 20.8 g protein per 100 kcal against 2.8 g. Budget favours one, a calorie cap favours the other.

Food$/g protein30 g protein costsYou needkcal that come with itProtein/100 kcal
Wheat flour (all-purpose)$0.012$0.35291 g1060 kcal2.8 g
Tilapia (raw)$0.048$1.43150 g144 kcal20.8 g

Full macros, per serving

Food (per serving)PricekcalProteinCarbsFat
Wheat flour (all-purpose) (100 g)$0.1236410.3 g76.3 g1 g
Tilapia (raw) (100 g)$0.959620 g0 g1.7 g

A week of protein from each

Hitting a common 100 g/day protein target from wheat flour (all-purpose) alone costs $8.16 a week; from tilapia (raw) alone, $33.25. That is a gap of $25.09 every week for the same protein. In practice you mix sources: the planner computes the cheapest mix for your exact target and calorie cap, live from the same dataset.

Budget says one, calories say the other

Wheat flour (all-purpose) costs $0.012 per gram of protein against $0.048, so it saves $25.09 a week at a 100 g/day target. Tilapia (raw) answers a different question: 20.8 g of protein per 100 kcal against 2.8 g, which is what matters once calories, not dollars, are the thing you run out of first.

What the calories cost you

Getting 30 g of protein from wheat flour (all-purpose) brings 1060 kcal with it. On a 2,000 kcal day, three servings would be most of your budget before anything else goes on the plate. That is fine when you are eating at maintenance or building, and it is the reason this food falls apart on a cut no matter how good the price per gram looks.

The gap here is 4.1x, which is unusual

Most matchups in this dataset land inside 2x. Tilapia (raw) costing 4.1x what wheat flour (all-purpose) does for the same gram of protein means you are buying something other than protein: processing, shelf stability, convenience or flavour. Worth paying for sometimes, but name it, because at a 100 g/day target that gap is $25.09 a week and $1304.92 a year.

One of these is a convenience purchase

Tilapia (raw) ranks #21 of 25 on cost per gram of protein, near the bottom. It is not a bad food, it is an expensive way to buy protein: $1.43 per 30 g against $0.35 for wheat flour (all-purpose). If it is in your basket for the protein, swap it. If it is there because it travels well or you enjoy it, that is a different and perfectly good reason.

On a cut these are not comparable

Tilapia (raw) carries 7.4x the protein per calorie that wheat flour (all-purpose) does. When you are eating at a deficit, that ratio is the whole game: the same 30 g of protein arrives with 144 kcal from one and 1060 kcal from the other. The cheaper option stops being cheaper once you count what you had to give up elsewhere to fit it in.

Compare against other foods

Frequently asked

Which is cheaper for protein, wheat flour (all-purpose) or tilapia (raw)?
Wheat flour (all-purpose), at $0.012 per gram of protein against $0.048 for tilapia (raw) (July 2026 US grocery prices). A 30 g protein serving costs $0.35 vs $1.43.
Which has more protein per calorie, wheat flour (all-purpose) or tilapia (raw)?
Tilapia (raw), with 20.8 g protein per 100 kcal against 2.8 g for wheat flour (all-purpose), 7.4x leaner. That matters when you are cutting and calories are the binding constraint.
Which should I buy, wheat flour (all-purpose) or tilapia (raw)?
Depends on your constraint. On a tight budget with room in your calories, wheat flour (all-purpose) is cheaper per gram of protein. On a calorie-capped cut, tilapia (raw) gives you 7.4x more protein per calorie and is usually worth its $0.048/g price.

Prices are representative US grocery prices as of July 2026; your store will differ. Educational content, not medical or dietary advice. Dataset: free download, CC-BY.